SpongeBob 25 Roku and Paramount+ Takeover

The SpongeBob 25th Anniversary marketing campaign included digital collaborations with Roku and Paramount+.

The Roku side included an animated home screen takeover within the app with rotating banners, illustrated SpongeBob and crew within Roku City, and a collection of screen saver ads. It was important to bring SpongBob’s humor (and iconic meme culture) to a meta take on actually being inside Roku City.

The Paramount+ support featured a hero header image of SpongeBob on the streaming platform, along with a custom curated selection of SpongeBob content, unique kids carousel, and additional off-platform digital display ads. All driving home the connection that Paramount+ is the streaming home of SpongeBob Squarepants.

Disciplines Covered

Digital Display // Streaming Apps

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson

Paramount+ Profile Avatars

With the addition of Nickelodeon to Paramount+’s ever-growing streaming content, profile avatars needed to updated to reflect the diverse range of new family content. Below is a portion of animated and live-action icons that were added to further customize profiles.

Disciplines Covered

Digital

Credits

Art Director, Nickelodeon // Kat Cheban

Designers // Madeline Persson