NFL x Nickelodeon Wildcard Game

After the commercial success of the alternate broadcast of Super Bowl LVIII, Nickelodeon sought to continue it’s partnership with the NFL to produce it’s own version of the Wildcard game between the Los Angeles Chargers and the Houston Texans in January 2025.

The Nick version is billed as being a family-friendly, kid-focused experience with special features like custom on-screen graphics, a "slime zone", and appearances from Nickelodeon characters. The promotional key art was developed to reflect that, while also highlighting the two main announcers from Bikini Bottom.

Disciplines Covered

Key Art // Strategy // Retouching

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson

Photo Retouching // Facundo Barnes

Nickelodeon’s Unfiltered

A unique symptom of the 2020 pandemic, Nickelodeon found ways to produce shows that could be filmed and edited remotely, not requiring the cast to be physically present. Unfiltered was a game show where guests tried to guess the identity of celebrities whose faces and voices were digitally disguised. The key art delved into iconography of internet culture along with popular filters present in social media.

Disciplines Covered

Key Art

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson

SpongeBob 25

The overall marketing campaign for SpongeBob’s 25th anniversary featured a variety of key art with different poses of SpongeBob and unique taglines depending on whether the piece was driving to print, linear, or digital.

The different pieces of art were all visually linked by incorporating the SpongeBob 25 style guide which was also developed internally. It focuses on the happiness and positivity SpongeBob brings, along with the humor the show has.

Disciplines Covered

Key Art // Strategy

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson, Tiffany DeJesus, Carly Strauss

Nickelodeon Unleashed

Some of America's most entertaining pets get their moment to shine as they compete in front of a jury comprised of kids and celebrity judges in this 2020 show.

Working collaboratively with the launch team, we created a logo and developed a visual direction for the show which was then translated into a photoshoot and key art.