Nickverse in Roblox

In 2022, in partnership with Paramount Game Studios, Nickelodeon set about making a unique branded experience within Roblox, a platform that shares a similar audience demographic.

Directly collaborating with the game team, we provided brand feedback alongside development of the in game world and activities. The world provided a space to interact with classic Nickelodeon IP, while also providing opportunities to be updated to promote various live programming.

After the game’s full launch, we provided additional support through establishing a marketing toolkit, creation of the internal game splash page, and advertising banners across Roblox that were refreshed quarterly driving back to the experience.

Disciplines Covered

Digital Display // Strategy // Games

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson