Special Edition Voting Cards

To encourage kids and families to vote multiple times for the Kids Choice Awards 2025, special edition character cards were developed that unlocked on kidschoiceawards.com upon completion of all voting categories. These could then be downloaded and shared across social platforms to generate more buzz around the show.

SpongeBob 25 Roku and Paramount+ Takeover

The SpongeBob 25th Anniversary marketing campaign included digital collaborations with Roku and Paramount+.

The Roku side included an animated home screen takeover within the app with rotating banners, illustrated SpongeBob and crew within Roku City, and a collection of screen saver ads. It was important to bring SpongBob’s humor (and iconic meme culture) to a meta take on actually being inside Roku City.

The Paramount+ support featured a hero header image of SpongeBob on the streaming platform, along with a custom curated selection of SpongeBob content, unique kids carousel, and additional off-platform digital display ads. All driving home the connection that Paramount+ is the streaming home of SpongeBob Squarepants.

Disciplines Covered

Digital Display // Streaming Platforms

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson

Paramount+ Profile Avatars

With the addition of Nickelodeon to Paramount+’s ever-growing streaming content, profile avatars needed to updated to reflect the diverse range of new family content. Below is a portion of animated and live-action icons that were added to further customize profiles.

Disciplines Covered

Digital

Credits

Art Director, Nickelodeon // Kat Cheban

Designers // Madeline Persson

Nickverse in Roblox

In 2022, in partnership with Paramount Game Studios, Nickelodeon set about making a unique branded experience within Roblox, a platform that shares a similar audience demographic.

Directly collaborating with the game team, we provided brand feedback alongside development of the in game world and activities. The world provided a space to interact with classic Nickelodeon IP, while also providing opportunities to be updated to promote various live programming.

After the game’s full launch, we provided additional support through establishing a marketing toolkit, creation of the internal game splash page, and advertising banners across Roblox that were refreshed quarterly driving back to the experience.

Disciplines Covered

Digital Display // Strategy // Games

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson